This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,500grams, ISBN:9780470886021.

Bestandsnummer des Verk�ufers 3942103

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Bibliografische Details

Titel

The Executive's Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business

Verlag

Wiley

Erscheinungsjahr

2011

Sprache

Englisch

ISBN-10

0470886021

ISBN-13

9780470886021

Einband

Hardcover

Zustand

Good

Zustand des Schutzumschlags

Schutzumschlag

Gewicht

500 Gramm

Verk�uferkataloge

Business

�ber diesen Titel

Inhaltsangabe

Social media has already transformed society. Now it is poised to revolutionize communications and collaborative business processes. This book provides you with an actionable framework for developing and executing successful enterprise social networking strategies. Using straightforward language, accompanied by exhibits and fleshed out with real-world stories and revealing anecdotes, you will learn how to develop your own internal corporate social media strategy. Through the use of in-depth interviews with leading companies using these strategies, you will also discover best practices that will propel your business to new heights.

�ber die Autorin bzw. den Autor

DAVID B. THOMAS is Executive Director at New Marketing Labs, a new media marketing agency. Before joining NML, he was social media manager at SAS, where he led the company's global social media strategy. A marketer and communicator with more than twenty years' experience, Dave blogs at dbthomas.com.

MIKE BARLOW is an award-winning journalist and author. He is Managing Partner at Cumulus Partners (cumuluspartners.com), a marketing communications strategy consulting firm specializing in original content development and content-based marketing.

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Based in central Lincoln, Anybook Ltd. sells exclusively on line. We specialise in academic works. All our books are in good condition or better, unless otherwise described. We will respond to your enquiry promptly and mail books out within 24 hours of receiving payment. We use Royal Mail and other reputable couriers at greatly discounted postage rates. If you find cheaper postage from the UK, we'll match it. Remember if you are unsatisfied in any way with any purchase, we will give you a complete and unconditional refund. All books are hand wrapped. All e-mails answered personally. All books are offered subject to being unsold.

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Unternehmensdaten des Verk�ufers

Anybook Ltd.
28 West End,, Burgh le Marsh,, Lincolnshire, PE24 5EY, United Kingdom

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Anybook Ltd is a company registered in England and Wales. Company Registration Number: 3692291. VAT Number: GB753406145. Share Capital GBP100.

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UK

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