ISBN 10: 0133764389 / ISBN 13: 9780133764383
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  • Master proven techniques for mapping, measuring, and improving your supply chain
  • Implement strategies and roadmaps for managing risk and increasing resilience
  • Balance segmentation with standardization, and cost with differentiation
  • Use supply chain KPIs to improve governance

Executing the Supply Chain offers expert guidance on driving maximum business value from modern supply chain process mapping and performance measurement. Pioneering supply chain practitioners Alexandre Oliveira and Anne Gimeno introduce powerful techniques for linking processes to customer and shareholder results, systematically managing risk, and increasing resilience across even the most complex supply chain.


Oliviera and Gimeno carefully introduce key process mapping and measurement concepts, thoroughly explain each relevant technique, and present proven applications and best practices from many of the world’s best companies. You’ll discover how to use your process maps to establish more effective controls, manage operations more successfully, and drive profitable change.


This book’s content will be exceptionally helpful to both practitioners and students in all areas of supply chain management and strategy, including participants in leading certification programs.


E xecuting the Supply Chain will help you align vision and action throughout your supply chain, so you can deliver far more value to both customers and shareholders.


Leading practitioners Alexandre Oliveira and Anne Gimeno show how to clarify the results you expect from each process and participant, assign specific responsibilities, strengthen accountability, identify opportunities for improvement, and successfully drive the changes you need.


You’ll learn how to go beyond “flows” to create process maps that make your supply network mechanisms 100% visible. Then, the authors help you use your process maps to define controls, quantitatively measure performance, and act on what your metrics tell you. Oliveira and Gimeno illuminate their techniques with many specific examples, ranging from forecasting to delivery performance, warehousing to quality assurance.


This book’s techniques will enable you to implement strong governance across your supply chain—and use it to reduce risk, improve resilience, and maximize performance and profitability.

    A 5-step roadmap: from improved visibility to advanced people management
    Measure what matters—in ways that are sensible, widely accepted, and actionable
    ...and your best potential solutions
    Realigning organizations, reshaping culture


About the Author:

Alexandre Oliveira is a founding-partner at CEBRALOG (, a supply chain consultancy and training company headquartered in Brazil since 2001. Alexandre has also been President of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007. He offers courses for MBA programs at Business School São Paulo and is a regular contributor to seminars, conferences, and congresses.


Alexandre began his career at Procter and Gamble, where he gained executive experience in manufacturing, quality assurance, and logistics in assignment in Brazil and in Europe, but for the past 15 years, he has developed his career as consultant. Alexandre has worked as a senior consultant, trainer, and expert advisor for companies such as GE, 3M, Sony, Bayer, Pepsico, Pernod Ricard, Unilever, Avon, Adidas, John Deere, Eaton, Walmart, Motorola, and several others.


Alexandre holds a Bachelor of Arts degree in Chemical Engineering and a Master in Finance degree from the State University of Campinas (Unicamp, Brazil) and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield’s University School of Management, United Kingdom.


Since 2001, Alexandre has actively influenced logistics thinking in several supply chain organizations. He chaired the Logistics Committee at the American Chamber of Commerce (Amcham, Brazil, 2001— 2004), chaired the Supply Chain Committee at the British Chamber of Commerce (Britcham, Brazil, 2006—2007), and he was Regional Vice-President of former Brazilian Logistics Association (2002—2003). He has lectured in MBA courses since 2004 in top regional universities such as State University of Campinas (Unicamp) and State University of São Paulo (USP).


Alexandre has published in the International Journal of Physical Distribution and Logistics Management and coordinates the Operations and Supply Chain Academic group at LinkedIn, which currently has nearly 20,000 members (March 2014).


Anne Gimeno is a founding-partner at CEBRALOG, a supply chain consultancy and training company headquartered in Brazil since 2001. Anne has also been the Managing-Director of the Brazilian Institute of Supply Chain Professionals (I.B.S.) since 2007.


Anne began her career at Procter and Gamble, where she gained executive experience in materials planning, sales, and customer service. For the past 15 years, she has worked as a senior consultant for companies such as GE, 3M, Bayer, Pepsico, Pernod Ricard, and several others.


Anne holds a Bachelor of Arts degree in Chemical Engineering and a Master of Science (Honors) degree in Logistics and Supply Chain Management from Cranfield University’s School of Management, United Kingdom. She served as the director of the former Brazilian Logistics Association (2002—2003).


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