CHAPTER 1
Excellentology
Far better it is to dare mighty things to win glorioustriumphs even though checkered with failure than totake rank with those poor souls who neither suffermuch nor accomplish much because they live in thegray twilight that knows neither victory nor defeat.—Theodore Roosevelt
Life is either a daring adventure, or nothing!—Helen Keller
We all want to be a part of something special—to feel swept away inan adventure that transcends us—to feel like we matter to the worldaround us in some significant way.
It was the spring of 1975, and I had been selected to play the partof Jesus in our high school production of the Broadway musicalGodspell. Our director, Mr. Grady, had a true love for drama and anexceptional ability to get kids to perform at their best. He worked ushard every day after school and built a passion in us to be the best wecould be. He required persistent discipline from us as we learned ourlines, worked on the dance steps, and stumbled through the scenes.He had to start from scratch with many of us, including me. After all,we were just high school kids, not seasoned actors.
Perhaps the most challenging and frustrating skill I had to learnwas tap dancing. There was a scene in the play where Judas and Jesusperformed a vaudeville tap dance. I've never been much of a dancer. Ican slow dance, I can half-step disco, and I can shag. But I can't tapdance. Mr. Grady had a heck of a time getting me to learn to tap. Hebrought in the school's best dancer, Sherri, who worked with me forweeks after school, trying to help me learn to tap dance. Finally,almost ready to give up on me, she figured out how to simplify it in away that looked like tap, but was much easier for me to do. I realizedthat when you're on a journey to excellence, sometimes you have tofigure out ways to compensate for your weaknesses. Since no one isgood at everything, learning what you're good at and what you're notis critical. I also learned that any personal quest for excellence is notreally so personal at all. It always involves others. I needed Sherri'shelp to do that dance.
The unique talents and capabilities of the kids in the play, shapedby Mr. Grady's talented and unique style of leadership andencouragement, combined to create one of those remarkableadventures that transcended each of us. As it was happening, I felt Iwas a part of something really special. Following the opening night ofthe play, every performance was sold out with standing-room-onlycrowds. The public responded so positively that we extended its run afull week. Mr. Grady, in his infinite wisdom, had us stop right there,believing you should always leave your audience wanting more.
Godspell was an experience of excellence in my early life. It madea difference in the lives of those it touched, both in the productionitself and in the audiences for whom we played. It left a mark on myheart and in my life that I'll never forget. To this day, it's still one ofthe most positive memorable experiences I've had in my fifty-plusyears. Even as I write about it now, I feel warmth in my heart and asense of accomplishment at having made a difference in some smallway in the lives of others. Each of us gave our best, and it wasundoubtedly an excellent experience. Excellence makes a difference inthe lives of others.
Since that spring of 1975, I've had many other excellent experiences.Those are the times of my life I remember most. They stand out.They made a difference to me—and others—and gave me atremendous, wonderful sense of accomplishment about doingsomething that really mattered.
Building Excellence
Throughout my career, I've invested countless hours with manypeople, teams, and organizations in dozens of different industries,researching the concepts of excellence and practicing how to build it.I've also pursued the keys of excellence as they apply to my marriage,family, and life. You could say I've become an excellentologist, onewho studies excellence and then puts it into practice.
As my journey progressed, I wondered if there was a frameworkfor excellence that, if followed, would yield the greatest opportunityfor success. Whether it's a for-profit business, a charity, a marriage, afamily, a civic club, a sports team, a church group, or any otherorganization where two or more people come together to accomplishsomething really special, is there a blueprint we can apply that reallyworks?
• How can we create an environment that leads to excellence?
• What needs to happen to enable every individual in anorganization or team to perform at his or her best?
• Are there principles we can follow that will produceexcellence every time?
• Is there a framework for excellence that will guide us in theright direction and give us the best opportunity for success ineverything we set out to do?
• Is it possible to create a blueprint for excellence that, whenapplied, will generate the best possible outcome?
• Can anyone learn how to apply this blueprint to his or herown life, work, or team?
These are not necessarily new questions, but in my research, I failedto find a specific blueprint to guide the way. However, I did findnumerous resources on the subject that explored the questions ofexcellence from many different angles. I'll introduce you to most ofthem as we journey through this book together.
As I searched for excellence in theory, I also searched for it inpractice. I studied some of the great organizations that exist today,including Disney, Ritz-Carlton, Southwest Airlines, and Toyota. Isearched for examples of excellence in their cultures, respecting whatthey had accomplished and learning from their experiences.
The answers to these questions are the focus of this book. Myobjective is to provide you with a framework for building excellencethat you can apply to any aspect of your life. I'll show you how thesetimeless principles and tested practices will work in any environment.It's my sincere hope that applying this framework for excellence inyour life will do as much for you as it has done for me. I believe itwill.
Building a House of Excellence
In my recent work and personal life, I've had several...