After establishing men and women are biologically and "shop-ologically" different, Popcorn delivers her central message--that there`s a huge difference between a customer who buys your brand and one who joins it. The former is good for the moment, while the latter is good for life. Popcorn believes attracting and engaging the lifelong customer requires rethinking traditional marketing methods using her eight "truths" of marketing to women. These include making your brand a contributing and worthwhile member of the community you create; acknowledging that women lead multiple lives simultaneously--marketing to only one at a time is limiting for you and annoying for them; and remembering to be subtle--women think laterally and notice things peripherally. These and the five other "EVEolutionary" truths are followed by dozens of companies, most of which have gotten the point and are reaping the rewards of an effective brand. Printed Pages: 304. Buchnummer des Verkäufers
Inhaltsangabe: Women are now the primary decision makers or significant influencers in more than 80 per cent of consumer purchasers. But while there are countless books about how women think differently, talk differently and feel differently, this book looks at how they buy or relate to brands differently.
Titel: Eveolution: The Eight Truths of Marketing to...
Verlag: Viva Books/Profile Books
Auflage: First edition.
Buchbeschreibung Hyperion, 1999. Hardback in Dust Wrapper. | Dust Wrapper over White Spine Strip with Green boards with Green titling to the Spine. 9½" x 6¼". [XXV] 272pp. Index. | 2nd impression. [First Edition: 1999] <br For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Very Good - in Very Good Dust Wrapper. A little rubbing to the edges of the dust wrapper. Artikel-Nr. 172962