Event Marketing

CA Preston

ISBN 10: 0470891076 ISBN 13: 9780470891070

Verlag: Wiley, 2012

Sprache: Englisch

Zustand: Neu Hardcover

F�r sp�ter vormerken

Verkauft von PBShop.store UK, Fairford, GLOS, Vereinigtes K�nigreich

AbeBooks-Verk�ufer seit 11. Juni 1999

Verk�uferbewertung 5 von 5 Sternen

Alle Artikel dieses Verk�ufers anzeigen

Alle Exemplare dieses Buches anzeigen

Neu - Hardcover

Zustand: Neu

Preis: EUR 109,56 W�hrung umrechnen

EUR 5,79 f�r den Versand von Vereinigtes K�nigreich nach USA Versandziele, Kosten & Dauer

Anzahl: 3 verf�gbar

In den Warenkorb legen

F�r sp�ter vormerken

Beschreibung

New Book. Shipped from UK. Established seller since 2000.

Bestandsnummer des Verk�ufers FW-9780470891070

Verk�ufer kontaktieren

Diesen Artikel melden

Bibliografische Details

Titel

Event Marketing

Verlag

Wiley

Erscheinungsjahr

2012

Sprache

Englisch

ISBN-10

0470891076

ISBN-13

9780470891070

Einband

HRD

Auflage

2. Auflage

Zustand

New

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere―in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the basics of promoting an event to the use of events as marketing strategies themselves, Preston provides straightforward advice and information on all the latest event marketing techniques. The book begins with sections on what "event marketing" really means, and how the field has evolved throughout time. Preston then explores event marketing strategies from both a conceptual and practical standpoint, and provides information on sponsorship and corporate branding. The book covers marketing for all types of events, including festivals, corporate and association events, and social functions, and a full chapter on digital event marketing covers all the latest e-marketing strategies. Case studies provide real-world examples of successful marketing efforts, while Discussion Questions for each chapter provide opportunities for further exploration of key concepts. As marketing becomes an increasingly important skill for event management professionals, this completely revised second edition of Event Marketing will be a must-have for working professionals, students, and aspiring event planners everywhere.

�ber die Autorin bzw. den Autor

CHRIS PRESTON is the program leader of marketing for Queen Margaret University’s Division of Business, Enterprise and Management, in Edinburgh, Scotland. He has extensive experience in the academic world of marketing and events as well as a commercial marketing background at the corporate level.

The late LEONARD HOYLE JR., CAE, CMP, authored the first edition of this book. He was the dean of the American Society of Association Executives’ School of Management, served as chairman of the Convention Industry Council, and was an adjunct professor at The George Washington University.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

**Please note our transit times are from the date of dispatch.** We first started out as ?The Paperback Exchange,? a chain of physical bookstores where we would part exchange your beloved books for new stories to transport you to faraway places. However, as shopping started to evolve to online shops and marketplaces, we bid our stores goodbye to become ?PBShop.? This transition has only allowed us to blossom as we now ship thousands of titles to book lovers across the globe. We pride ourselves in being a community of local book lovers which allows our passion and devotion to shine in everything we do. In 2020 we not only celebrated our 20th birthday but our 1st birthday as being completely employee owned after becoming an E.O.T in September 2019. We are proud to be different and embrace standing apart on a book mountain by working from a virtual inventory which allows us to provide thousands of books that may be difficult to get for your bookshelf or your studies. Working with a number of different suppliers allows us to explore other avenues such as puzzles, sheet music and even stationery so we really do have something for everyone. Life is about being versatile in all realms of existence. If this is your first purchase with us, or you are a returning customer, we would like to welcome you to the PBShop family, for there is no friend as loyal as a book. We are a company who put our customers at the centre of everything we do as we understand the importance of reading because once you learn to read, you will forever be free. There are a whole lot of things in this world of ours that we are yet to explore, which is why we will forever inspire curious minds.

Zur Homepage des Verk�ufers

Unternehmensdaten des Verk�ufers

Pbshop.co.uk
Unit 22 Horcott Industrial Estate, Horcott Road, Fairford, GL7 4BX, United Kingdom

Gesch�ftsbedingungen und Versandinformationen

Verkaufsbedingungen

Returns Policy
We ask all customers to contact us for authorisation should they wish to return their order. Orders returned without authorisation may not be credited.
If you wish to return, please contact us within 14 days of receiving your order to obtain authorisation.
Returns requested beyond this time will not be authorised.
Our team will provide full instructions on how to return your order and once received our returns department will process your refund.
Please note the cost to return any...

Mehr Information

Widerrufsbelehrung

Versandbedingungen

Orders are shipped from our UK warehouse. Delivery thereafter is between 4 and 14 business days. Please contact us if you have any queries about our services or products.

Versandkosten von Vereinigtes K�nigreich nach USA

Versandkosten von Vereinigtes K�nigreich nach USA
Bestellmenge	10 bis 17�Werktage	10 bis 17�Werktage
Erster Artikel	EUR 5.79	EUR 5.79

Die Versandzeiten werden von den Verk�uferinnen und Verk�ufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, k�nnen Verz�gerungen unterliegen. Eventuell anfallende Abgaben oder Geb�hren sind von der K�uferin bzw. dem K�ufer zu tragen. Die Verk�uferin bzw. der Verk�ufer kann Sie bez�glich zus�tzlicher Versandkosten kontaktieren, um einen m�glichen Anstieg der Versandkosten f�r Ihre Artikel auszugleichen.