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Bestandsnummer des Verk�ufers 1264024061-11-1

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Bibliografische Details

Titel: Essentials of Marketing - Loose Leaf
Verlag: McGraw Hill (edition 17)
Erscheinungsjahr: 2020
Sprache: Englisch
ISBN-10: 1264024061
ISBN-13: 9781264024063
Einband: Loose Leaf
Auflage: 17.
Zustand: Good

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Inhaltsangabe

Perreault's Essentials of Marketing 17e looks at the best of marketing, where marketing practices meet target customer needs and make the world a better place. Dating back to Jerry McCarthy’s ground-breaking categorization of the 4Ps of Marketing, our practical, research-based product continues to emphasize marketing strategy planning. There are several big changes to this edition of Essentials of Marketing and hundreds of smaller ones. The many
dramatic changes in the market environment and marketing strategy are reflected throughout the print, digital and supplemental package. Additionally, each revision of Essentials of Marketing has a few key themes that we incorporate based on the needs of the market and reviewer feedback. In 17e, we have incorporated (1) NEW marketing for a better world (#M4BW), (2) marketing analytics, (3) active learning, and (4) currency. The following page provides a brief
overview of these themes: SupportAtEveryStep.

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