Essentials of International Marketing

Donald L. Brady

Verlag: Jaico Publishing House, 2012
ISBN 10: 8184952309 / ISBN 13: 9788184952308
Neu / Softcover / Anzahl: > 20
Verkäufer Munshiram Manoharlal Publishers Pvt. Ltd (New Delhi, DELHI, Indien)
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This unique textbook covers all the key topics for the International Marketing course in a concise and brief manner, thereby fitting nicely into most semester-long academic programmes. The author, from his long teaching experience has organized each chapter to fit into the stipulated teaching period, taking special care about its pedagogy and language at the same time.The book has been extensively class-tested and is well-crafted to serve as a learning tool and ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, chapter summaries, key terms and questions for discussion. The book concludes with a detailed glossary.Printed Pages: 416. Buchnummer des Verkäufers 105575

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Inhaltsangabe: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

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Bibliografische Details

Titel: Essentials of International Marketing
Verlag: Jaico Publishing House
Erscheinungsdatum: 2012
Einband: Softcover
Zustand: New

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European Direct Marketing Association
Verlag: Kogan Page Ltd, London (1995)
ISBN 10: 0749414464 ISBN 13: 9780749414467
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(Didcot, OXON, Vereinigtes Königreich)
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Buchbeschreibung Kogan Page Ltd, London, 1995. paperback. Buchzustand: Very Good. Zustand des Schutzumschlags: No Dust Jacket. Artikel-Nr. 098189

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Barry J. Babin
Verlag: Cengage Learning EMEA Sep 2012 (2012)
ISBN 10: 1133273432 ISBN 13: 9781133273431
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Buchbeschreibung Cengage Learning EMEA Sep 2012, 2012. Taschenbuch. Buchzustand: Neu. Neuware - Placing readers in the role of manager, ESSENTIALS OF MARKETING RESEARCH, 5E, International Edition offers concise yet thorough coverage that helps readers use marketing research to make effective business decisions. Readers also learn to perform basic, core marketing research tasks. The book succinctly addresses the design, collection, analysis, and reporting of marketing research data relevant to a firm's current and future needs. Reflecting the latest developments from the field, the Fifth Edition also features an increased emphasis on behavioral tracking, social networking, smart phones, and the resulting impact on marketing research. 480 pp. Englisch. Artikel-Nr. 9781133273431

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