Essentials of Contemporary Advertising
Weigold, Michael F., Arens, William F., Schaefer, David
ISBN 10: 0073380970 ISBN 13: 9780073380971
Verlag: McGraw-Hill Higher Education, 2008
Gebraucht
Softcover
Verkäufer
Better World Books, Mishawaka, IN, USA
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Beschreibung
Beschreibung:
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers 4333762-6
Inhaltsangabe:
Essentials of Contemporary Advertising, 2/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors goal is to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student s "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Über die Autorin bzw. den Autor: Michael F. Weigold is a professor of Advertising in the College of Journalism and Communications at the University of Florida.
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Bibliografische Details
Titel: Essentials of Contemporary Advertising
Verlag: McGraw-Hill Higher Education
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: Good
Auflage: 2 Edition.