Essentials of Business Research: A Guide to Doing Your Research Project

Wilson, Jonathan

ISBN 10: 1446257320 ISBN 13: 9781446257326

Verlag: Sage Publications Ltd, 2014

Sprache: Englisch

Zustand: Gebraucht - Befriedigend Hardcover

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Bibliografische Details

Titel

Essentials of Business Research: A Guide to Doing Your Research Project

Verlag

Sage Publications Ltd

Erscheinungsjahr

2014

Sprache

Englisch

ISBN-10

1446257320

ISBN-13

9781446257326

Einband

Hardcover

Auflage

2. Auflage

Zustand

Good

Zustand des Schutzumschlags

No Jacket

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations.

Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams.

Key student features include:

′You′re the Supervisor′ sections - helps students to meet learning objectives
′Common questions and answers′ - real-world advice on how to tackle common challenges
Examples from different types of international businesses
Detailed guidance on software packages such as SPSS
Student case studies
Annotated further reading

Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress.

A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

�ber die Autorin bzw. den Autor

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Associate Professor in Marketing and Business Research, Norwich Business School, University of East Anglia. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects.

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