Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course. Dieser Artikel ist nicht verfügbar.
Leonard M. Lodish; Howard Lee Morgan; Amy Kallianpur
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Sprache: Englisch
Verlag: John Wiley & Sons, 2001
- Hardcover
- Gebraucht
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USAThriftBooks-Atlanta
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Verkäufer:in bei ZVAB seit 24. März 2009
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 6,64
Artikelbeschreibung des Verkäufers
May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
Bestandsnummer des Verkäufers G0471382442I4N00
- Titel
- Entrepreneurial Marketing: Lessons from Wharton's Pioneering MBA Course
- Autor
- Leonard M. Lodish; Howard Lee Morgan; Amy Kallianpur
- Verlag
- John Wiley & Sons
- Erscheinungsjahr
- 2001
- Zustand
- Very Good
- Schutzumschlag
- No Jacket
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0471382442
- ISBN-13
- 9780471382447
- Artikelgewicht
- 1,32 Pfund
Marketing is rated as the most important function and the greatest strength of successful entrepreneurial companies. But far too many ventures are started without careful pre-venture marketing, which can reduce the failure rate off new ventures by 60%.
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Über die Autorin bzw. den Autor
LEONARD LODISH, PhD, is the Samuel R. Harrell Professor of Marketing in the Marketing Department at Wharton. He is also cofounder and Chair of Wharton's Global Consulting Practicum and the innovator of Wharton's MBA Entrepreneurial Marketing course. Lodish has over thirty years' experience with more than forty high-tech entrepreneurial ventures worldwide.
HOWARD LEE MORGAN is Vice Chairman of idealab!, the pioneering Internet incubator, and President and founder of the Arca Group, Inc., a consulting and venture capital investment firm. He has over twenty-five years' experience with more than thirty high-tech entrepreneurial ventures.
AMY KALLIANPUR is Assistant Professor of Marketing at the Eli Broadbusiness School of Michigan State University.
HOWARD LEE MORGAN is Vice Chairman of idealab!, the pioneering Internet incubator, and President and founder of the Arca Group, Inc., a consulting and venture capital investment firm. He has over twenty-five years' experience with more than thirty high-tech entrepreneurial ventures.
AMY KALLIANPUR is Assistant Professor of Marketing at the Eli Broadbusiness School of Michigan State University.
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