Engage to Win: A Blueprint for Success in the Engagement Economy

Steve Lucas

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Sprache: Englisch

Verlag: Greenleaf Book Group Press, 2018

1626344981 / 9781626344983

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Artikelbeschreibung des Verkäufers

Engagement is the key to success for today's businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it's worth pondering whether organizations actually feel more connected with the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyperdigital world--one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. ​So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: Listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when their wants and needs are changing, so they will be able to adapt, survive, and ultimately thrive.…

Bestandsnummer des Verkäufers 00099298955

Titel
Engage to Win: A Blueprint for Success in the Engagement Economy
Autor
Steve Lucas
Verlag
Greenleaf Book Group Press
Erscheinungsjahr
2018
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1626344981
ISBN-13
9781626344983

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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