Engage

Brian Solis

Verlag: Times Group Books, 2010
ISBN 10: 8126527005 / ISBN 13: 9788126527007
Neu / Softcover / Anzahl: > 20
Verkäufer Munshiram Manoharlal Publishers Pvt. Ltd (New Delhi, DELHI, Indien)
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Beschreibung:

Engage thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the Social Web, this book leads readers through the detailed and specific steps required for conceptualizing, implementing, managing and measuring a social media program.Printed Pages: 400. Buchnummer des Verkäufers 104618

Bibliografische Details

Titel: Engage
Verlag: Times Group Books
Erscheinungsdatum: 2010
Einband: Softcover
Zustand: New
Auflage: First Edition.

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Dave;Cothrel Evans
Verlag: John Wiley & Sons (2014)
ISBN 10: 1118826108 ISBN 13: 9781118826102
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Buchbeschreibung John Wiley & Sons, 2014. Taschenbuch. Buchzustand: Gebraucht. Gebraucht - Sehr gut - Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, 'Your Social Presence,' puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What's a social experience organization look like What systems need to be in place How do you get the most out of the social 'objects' - content and other assets - that are the byproduct of great social customer experiences How do connections between customers - the social graph - come into play And what applications will you use - literally, what will you empower your customers to do Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today's social media tools and platforms, and compelling, modern case studies from organizations of all sizes--from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you're interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business-selling, supporting, and innovating on your behalf. 384 pp. Englisch. Artikel-Nr. INF3002849225

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Dave;Cothrel Evans
Verlag: John Wiley & Sons (2014)
ISBN 10: 1118826108 ISBN 13: 9781118826102
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Buchbeschreibung John Wiley & Sons, 2014. Taschenbuch. Buchzustand: Gebraucht. Gebraucht - Gut - Social Customer Experience: Engage and Retain Customers through Social Media builds on the prior works of author Dave Evans. As an update to Evans's earlier book Social Media Marketing, the new Social Customer Experience connects the early cases presented in 2010 with significant, contemporary examples, key concepts, and best practices associated with the adoption of social technology by global brands. This latest edition offers a blueprint for transforming your organization's disparate social initiatives into a unified social experience strategy. Most people know that social technologies are transforming business, but few understand how those changes are happening across the organization. Whether in marketing, communications, customer care, digital media or product development these changes shape the way in which business manage the experience their customers have with the brand. Filled with practical examples of what to do, and illustrated with cases taken from real companies, Social Customer Experience fills in the gaps for companies who want to do more with social than just listen and experiment. Part I lays the groundwork by explaining the three waves of change that combine to form social customer experience: social technologies and their impact on Web 1.0 digital infrastructures; social customers and their impact on marketing and support operations; and the new discipline of customer experience management that is reframing the old sales-and-service-centric ways of thinking about how companies relate to customers. Part I concludes by defining the social customer experience ecosystem, both on and off your own web domain. Part II, 'Your Social Presence,' puts you on the ground, with tactics and examples for how to apply social technologies and achieve your business objectives, how to measure and analyze social data and show business value, and how to implement a best-practice approach to avoid common traps and pursue proven opportunities. Part III digs deeper into the five building blocks of social customer experience: organization, platform, content, people and tools. What's a social experience organization look like What systems need to be in place How do you get the most out of the social 'objects' - content and other assets - that are the byproduct of great social customer experiences How do connections between customers - the social graph - come into play And what applications will you use - literally, what will you empower your customers to do Part III answers these questions in the practical, method-driven style of authors Dave Evans and Joe Cothrel. Social Customer Experience features detailed exercises that show you how to translate learning into action, hands-on tutorials using today's social media tools and platforms, and compelling, modern case studies from organizations of all sizes--from the Fortune 500 to nonprofits and mom-n-pop main-street shops. As a bonus, the book also features resources and references to connect readers with the current thought leaders and sources of timely information. If you're interested in business, and how business is being reshaped by social technology, Social Customer Experience will show you a path to a new relationship with your customers, customers not only buy your products and services but get more out of them and go on to become partners in your business-selling, supporting, and innovating on your behalf. 384 pp. Englisch. Artikel-Nr. INF3003063205

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Buchbeschreibung Oxford University Press. 10th Edition 2012. 120 PP. 30 cm.kartoniert. 376 g. ISBN 0194536378 . 10th Edition 2012. , fast neu, ungebraucht, ungelesen. Sofortversand mit Rechnung, keine Vorauszahlung (D,A,CH)! Gewicht in Gramm: 376. Artikel-Nr. XX08781790

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Manin, Gregory
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Buchbeschreibung Oxford University Press. 10th Edition 2012. 120 PP. 30 cm.kartoniert. 376 g. ISBN 0194536378 . 10th Edition 2012. mehrere Exemplar auf Lager, verlagsneu, ungebraucht, ungelesen. Sofortversand mit Rechnung, keine Vorauszahlung (D,A,CH)! Gewicht in Gramm: 376. Artikel-Nr. XX08781812

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Pariset, Francois-Georges.
Verlag: Garnier,, Paris, (1978)
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Buchbeschreibung Garnier,, Paris, 1978. Brosch. Buchzustand: Gut erhalten. Sonderdruck aus: Dix-huitième siècle 1078, Nr. 10. SS. 451-455. Widmungsexemplar des Autors. 400 g. Artikel-Nr. 10531

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Schäffler, Erwin A.:
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Buchbeschreibung Don Bosco Verlag, 1. Aufl. 1994, brosch. Ausg., sehr guter Zustand, 127 S., 22 cm x 14,5 cm. Sprache: Deutsch Gewicht in Gramm: 400. Artikel-Nr. 55747

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Manin, Gregory and Alicia Artusi:
Verlag: Oxford University Press, 28.06.2007. (2007)
ISBN 10: 0194536378 ISBN 13: 9780194536370
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Buchbeschreibung Oxford University Press, 28.06.2007., 2007. Buchzustand: Sehr gut. 120 Seiten, ill., Buch in sehr gutem, unbenutztem Zustand. Rechnung mit ausgewiesener MwSt. liegt bei. BITTE BEACHTEN SIE: EIN VERSAND VON BÜCHER-UND WARENSENDUNGEN AN DHL-PACKSTATIONEN IST VON UNS NICHT MÖGLICH!!!!!!! PAKETE KÖNNEN AN PACKSTATIONEN VERSCHICKT WERDEN. Sprache: Englisch Gewicht in Gramm: 356 29,2 x 21,0 x 0,8 cm, Taschenbuch. Artikel-Nr. 175186

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aron,raymond
Verlag: julliard 1981 (1981)
ISBN 10: 2260002706 ISBN 13: 9782260002703
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Buchbeschreibung julliard 1981, 1981. Gewicht in Gramm: 550 leichte äußere gebrauchsspuren,innen sauber. Artikel-Nr. 12138

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BESSIERE Jean
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Buchbeschreibung Larousse / Idéologies et Sociétés 1977, In-12 br. 190 p. Bon état. Artikel-Nr. 108472

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Westerman Percy F.
Verlag: Blackie & Son (1111)
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Buchbeschreibung Blackie & Son, 1111. Hardcover. Buchzustand: Good. 200 pages. No dust jacket. Blue cloth boards. Prize label to the pastedown endpaper. The front hinge is cracked, with exposed netting and slack binding. Good bright pages. Minor edge wear with corner bumping and scuffing. Good boards with minimal wear. Boards slightly warped. Spine extremes scuffed. book. Artikel-Nr. 1456843685RF

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