Employee Engagement : The People-First Approach to Building a Business

The alluring promise of the engagement industry, and indeed this book, is that engaged employees are more satisfied, committed, loyal, productive and profitable than their disengaged counterparts. As Croston says, A firm's ability to attract, motivate and retain talent is directly related to the level of engagement inside the business. In his book, the author presents a user-friendly roadmap to guide the first-time traveller. This roadmap is supported with insightful case histories that reveal the inner workings of major engagement programs. This is not a textbook, it as an informal, easy-to-read manual for leaders and executives who are setting out on their own engagement journey.