This book examines the transformative role of design, art, and media in a rapidly changing global landscape. It brings together contemporary perspectives to highlight how creative practices are responding to technological advancements, cultural shifts, and evolving modes of communication.
The volume presents an in-depth exploration of emerging paradigms across design and artistic disciplines, emphasizing the convergence of tradition, innovation, and technology. It covers key areas such as visual communication, fashion and product design, media studies, cultural heritage, and contemporary art practices, alongside evolving domains including VFX, gaming, AR/VR, journalism, and sustainable design. Through research-based studies, critical analyses, and practice-oriented insights, the book illustrates how global trends and digital tools are reshaping aesthetics, creative processes, and audience engagement. It foregrounds interdisciplinary dialogue and international perspectives, demonstrating how designers and artists negotiate the intersection of creativity, technology, and society while addressing present and future challenges in the creative industries.
This book is intended for academicians, researchers, students, and professionals in design, arts, and media studies. It will also appeal to interdisciplinary scholars and practitioners seeking informed perspectives on innovation, cultural transformation, and contemporary creative practice.
Jitendra Sharma is a Professor and Dean at the Faculty of Design & Arts, Poornima University, Jaipur, with over two decades of professional and academic experience in animation, photography, and design. He has served at reputed universities, contributing to teaching, academic leadership, curriculum development, and research advancement. He holds a Ph.D. in Photography (Fine Arts & Design) and actively supervises doctoral scholars across Visual Arts, Animation, Game Design, and Design. He has organized numerous national and international art camps and the International Conference on Emerging Trends in Design and Arts (ICETDA) conference series and served as Editor-in-Chief of the UGC Care-listed journal ShabdKosh, strengthening global scholarly discourse in visual and performing arts. Sharma has published and presented over 30 research papers in Scopus, Web of Science, and UGC-indexed journals and conferences, and holds four patents and one copyright. An award-winning educator, active member of IFERD and mentor with ADI, he is also a recognized fine arts photographer and passionate Himalayan trekker, embodying a dynamic blend of industry expertise, academic leadership, and creative excellence.
Manjari Rai is an Architect and Urban Planner with a master’s degree from M.N.I.T, Jaipur, brings over 20 years of academic experience. Alongside teaching, she has worked on various professional projects to enhance her practical expertise. Passionate about education, she believes that a great mentor must always remain a learner. Her experimental teaching model focuses on engaging students in creative processes from the very beginning, helping them explore, appreciate, and build upon their artistic strengths. By guiding them through challenges and nurturing their talents, she ensures that her students are well-prepared for real-world opportunities by the time they graduate.
Udit Mamodiya, Associate Professor and Associate Dean (Research) at Poornima University, Jaipur, is a renowned academician in renewable energy, expert systems, and decision support systems. He has authored 70+ research papers in SCI, Scopus, and UGC Care journals, and written 10 books. With 50 utility patents and 30 design patents, his innovation is evident. He secured ?1 Crore from AICTE for the IDEA Lab. A SPOC for Smart India Hackathon, he bridges academia and industry with 12 years of experience. He has received awards like the Dr. Radhakrishnan Award, GOREA, AEA, and GECL for his teaching and research excellence. Mamodiya has successfully organized over 12 national and international conferences in collaboration with Scopus and reputed publication houses. He also serves as Guest Editor for the Scopus-indexed International Journal of Electrical and Electronics Research (IJEER). His dynamic leadership promotes research culture and innovation among faculty and students. Widely respected for his academic contributions, he mentors young researchers and innovators across disciplines. His commitment continues to shape India's educational and technological advancements.
Aastha Saxena is an Associate Professor and Head in the department of Journalism and Mass Communication at Poornima University. With a Ph.D., MJMC, MBA, and UGC-NET, she brings rich academic and research experience across media studies, advertising, digital media, and women’s empowerment. She has guided four Ph.D. scholars and mentored many UG and PG projects. A prolific author, she wrote A Systematic Approach to Research and edited key volumes in media studies. She has received national awards for teaching excellence and serves as President of Writers’ Reservoir India. Her expertise combines academic rigor, industry insights, and hands-on training in media production and communication.
Gunja Soni is a professor at Poornima University and holds a PhD in Textile Design. She has worked extensively in the eco-friendly textile and handicraft sector and is an empanelled designer with the DC Handicrafts, Ministry of Textiles, Government of India. With rich experience teaching, industry and creating projects, she bridges traditional knowledge with modern trends. She actively collaborates with NGOs to support and guide artisans in preserving their crafts and adapting to new market demands. A passionate educator and researcher, she is also an impressive writer known for his insightful work in design and textile innovation.
