The Emerging Business Models describes current issues that the business leaders and professionals are facing, as well as developments in digitalization. This book consisting of 10 chapters introduces the new technology trends and challenges that businesses today face. The authors cover several increasingly important new areas such as the Fourth Industrial Revolution, Internet of Things (IoT), financial technology (FinTech), social media, platform strategy, analytics, artificial intelligence (AI) and many other forces of disruption and innovation that shape today's realities of the world.
These digital transformations are taking place at an exponential rate. The speed of innovations and breakthroughs is disrupting the traditional businesses. A better understanding of the changing environment in the new economy can enable business professionals and leaders to recognize realities, embrace changes, and create new opportunities — locally and globally — in this inevitable digital age.
Dr Guan Chong is the Head, Marketing Programme in the School of Business, Singapore University of Social Sciences (SUSS), Singapore, where she has been a faculty member since 2011. Dr Guan completed her PhD in Marketing at Nanyang Business School, Nanyang Technological University, and her undergraduate studies in Marketing at Guanghua School of Management, Peking University, China. Her research interests lie in the area of consumer decision-making on digital platforms. Her publications appear in leading journals, such as Journal of Business Research, Telecommunications Policy, and Psychology & Marketing. She has taught various marketing courses at undergraduate and graduate levels.
Dr Jiang Zhiying is a senior lecturer from the Marketing Department. Before joining the Singapore University of Social Sciences (SUSS), she worked as an Assistant Professor in the School of Economics, Erasmus University Rotterdam. Her areas of expertise include Marketing Analytics, Marketing Research, Mobile Economics, and Product Design. She tends to use quantitative methods to identify the underlying trends and opportunities under various micro or macroenvironments. In addition, Dr Jiang has consulting experience with multinational firms such as Philips and IMS Health during her years in the Netherlands. She was also an expert appointed by the European Union Commission under H20 framework on issues, such as optimal marketing expenditure in the pharmaceutical industry.
Associate Professor Ding Ding is the Vice Dean in the School of Business at the Singapore University of Social Sciences (SUSS). She graduated from Nanyang Technological University with a PhD in economics and is also a Chartered Financial Analyst (CFA). She has rich experience in teaching economics and finance courses to undergraduate, post-graduate, and MBA students, and she has also conducted executive training programs for SME owners and senior management. Recently, she has developed and taught the first course in Financial Technologies and Innovations at SUSS to undergraduate students. Her research interests lie in the areas of financial technology and digital inclusion, economy of China, and international capital markets.
