Electronic Media Management. Dieser Artikel ist nicht verfügbar.
McCavitt, William E., Pringle, Peter K., Starr, Michael F.
8 Bewertungen von Goodreads
Sprache: Englisch
Verlag: Taylor & Francis Group, 1999
- Softcover
- Gebraucht
Anbieter: Better World Books, Mishawaka, IN, USABetter World Books
Verkäufer/-in mit 5 Sternen
AbeBooks-Verkäufer/-in seit 3. August 2006
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 15,96
Artikelbeschreibung vom Verkäufer
Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
Bestandsnummer des Verkäufers 3158393-6
- Titel
- Electronic Media Management
- Autor
- McCavitt, William E., Pringle, Peter K., Starr, Michael F.
- Verlag
- Taylor & Francis Group
- Veröffentlichungsjahr
- 1999
- Zustand
- Good
- Einband
- Softcover
- Sprache
- Englisch
- ISBN-10
- 0240803329
- ISBN-13
- 9780240803326
- Ausgabe
- 4th Edition.
- Artikelgewicht
- 1,775 Pfund
- Abmessungen
- N/A
"As a former TV news executive and former radio station owner/manager, I can say this book is complete. Anyone going into broadcasting should read this book." Prof. Louis E. Conrad, Northeastern University.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
This new edition of a classic text features important updates that reflect the enormous changes that have taken place since the Telecommunications Act of 1996. Each chapter is significantly updated and will address future concerns and applications. New broadcast and cable regulations and policies are reflected in this new edition, as well as current and future use of the Internet and World Wide Web.
This book also covers such essential topics as management theory, audience analysis, broadcast promotion and marketing, and new broadcasting regulations.
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Über die Autorin bzw. den Autor
Peter K. Pringle, Ph.D., is Luther Masingill Professor of Communication at the University of Tennessee at Chattanooga.
„Über diesen Titel“ gehört möglicherweise zu einer anderen Auflage dieses Titels.