The Electric Meme: A New Theory of How We Think

Aunger, Robert; Robert Aunger

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Sprache: Englisch

Verlag: The Free Press, New York, et al., 2002

0743201507 / 9780743201506

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Artikelbeschreibung des Verkäufers

392 pp. Book and dj are flawless; there may be some pencils marginalia. Synopsis: From biology to culture to the new new economy, the buzzword on everyone's lips is "meme." How do animals learn things? How does human culture evolve? How does viral marketing work? The answer to these disparate questions and even to what is the nature of thought itself is, simply, the meme. For decades researchers have been convinced that memes were The Next Big Thing for the understanding of society and ourselves. But no one has so far been able to define what they are. Until now. Here, for the first time, Robert Aunger outlines what a meme physically is, how memes originated, how they developed, and how they have made our brains into their survival systems. They are thoughts. They are parasites. They are in control. A meme is a distinct pattern of electrical charges in a node in our brains that reproduces a thousand times faster than a bacterium. Memes have found ways to leap from one brain to another. A number of them are being replicated in your brain as you read this paragraph. In 1976 the biologist Richard Dawkins suggested that all animals -- including humans -- are puppets and that genes hold the strings. That is, we are robots serving as life support for the genes that control us. And all they want to do is replicate themselves. But then, we do lots of things that don't seem to help genes replicate. We decide not to have children, we waste our time doing dangerous things like mountain climbing, or boring things like reading, or stupid things like smoking that don't seem to help genes get copied into the next generation. We do all sorts of cultural things for reasons that don't seem to have anything to do with genes. Fashions in sports, books, clothes, ideas,politics, lifestyles come and go and give our lives meaning, so how can we be gene robots? Dawkins recognized that something else was going on. …

Bestandsnummer des Verkäufers 1iiAe0036

Titel
The Electric Meme: A New Theory of How We Think
Autor
Aunger, Robert; Robert Aunger
Verlag
The Free Press, New York, et al.
Erscheinungsjahr
2002
Zustand
Like New
Schutzumschlag
Like New
Einband
Hardcover
Sprache
Englisch
ISBN-10
0743201507
ISBN-13
9780743201506
Druck
1st Printing
Abmessungen
8vo or 8° (Medium Octavo): 7¾" x 9¾" tall
Verkäuferkataloge
Academic, Scholarly, Research, Psychology, Psychiatry, Psychotherapy, Social Studies & Sciences, Sociology, Social Work

gearbooks

The Bronx, NY, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 27. September 2007

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