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Bibliografische Details

Titel: Effective Media Relations: How to Get Results (PR in Practice)
Verlag: Kogan Page Ltd
Erscheinungsjahr: 1996
Sprache: Englisch
ISBN-10: 0749418567
ISBN-13: 9780749418564
Einband: Paperback
Zustand: Used; Very Good

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Rese�a del editor

Providing practical help and guidance on how to get the best from working with the media, this guide focuses on three areas - media context, the written press and broadcast media. The media context section covers: an overview of the current media scene, media law, ownership of the media, ethics, new technology and media evaluation. The written press part of the work details: different types of publication, writing for and contacting the press, and "do's and don'ts" of press work. The content and presentational aspects of broadcast media is also covered.

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