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`Marketing system` is highly complex, as it is in any modern society with advanced technology in mass communication and great amounts of new product innovation. There are two key elements of marketing system: the companies which produce and market goods and services, and the households which purchase these goods and services for its members, i.e. the ultimate consumers. In the present complex society, trends and strategies of marketing are to be redrawn. This book intends to present indepth analysis of various crucial issues, essential for emphatic marketing management. A veritable mine of information special features of this book are: general introduction, emergence of services marketing, distribution of decisions, sales promotion, marketing research, strategic planning etc. The students and teachers in concerned branch of Management, besides the professionals in sales and marketing will find this book a reliable reference tool. Printed Pages: 282. Buchnummer des Verkäufers 31234
Titel: Effective Marketing Management
Verlag: Anmol Publications Pvt. Ltd.
Buchbeschreibung Macmillan London, 1977. Cloth fest gebunden. 212 S. Guter Zustand/ Good Bibl-Ex. With figures. Cover shows mild wear. Sprache: Englisch Gewicht in Gramm: 100. Artikel-Nr. 418393