Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualit� . 14-16 Ao�t 2001 (IFLA Publications, 99)

Verlag

De Gruyter

Erscheinungsjahr

2001

Sprache

Englisch

ISBN-10

359821829X

ISBN-13

9783598218293

Einband

Hardcover

Zustand

New

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

Cr�ticas

"Recognizing that marketing and quality management are crucial for good management and the development of libraries, and other information services, and believing that the subjects tend to be neglected in schools of library and information science, the Management and Marketing Section and Education and Training Section of the International Federation of Library Associations and Institutions combined to organize a scientific colloquium on the subjects with the collaboration of a number of other organizations." -- "New Library World" (November 2002)

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