Economics of Strategy
Besanko, David; Dranove, David; Schaefer, Scott; Shanley, Mark
ISBN 10: 0470484837 ISBN 13: 9780470484838
Verlag: Wiley, 2009
Gebraucht
Softcover
Verkäufer
Wonder Book, Frederick, MD, USA
Verkäuferbewertung 5 von 5 Sternen
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Beschreibung
Beschreibung:
Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Bestandsnummer des Verkäufers Y01A-03243
Inhaltsangabe:
In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature.
The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's students--tomorrow's future managers--will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.
Über die Autorin bzw. den Autor: David Besanko, PhD, is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his PhD in Managerial Economics and Decision Sciences and his AB in Political Science from Ohio University. He has received grants from the National Science Foundation and from the Citicorp Behavioral Science Research Council to support this research.
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Bibliografische Details
Titel: Economics of Strategy
Verlag: Wiley
Erscheinungsdatum: 2009
Einband: Softcover
Zustand: Very Good
Auflage: 5. oder spätere Auflage