Economics for Business: Blending Theory and Practice

Economics for Business: Blending Theory and PracticeIan Worthington, Chris Britton and Andy ReesEconomics for Business illustrates how the ideas and perspectives of economics can help us make sense of the world in which we live. The book blends theory and practice to provide a much fuller understanding of the business world than one which is either simply abstract and theoretical or overly descriptive. It fully integrates economic theory with business applications, explaining the relevance of the theory to business life and the real problems faced by firms and managers.This highly accessible book takes a reader-centred approach, communicating complex ideas in a straightforward and easy to understand manner. It is designed to serve both for a one-semester course and a year-long programme, covering all of the mainstream ideas of business economics while at the same time providing opportunities for flexibility of study.Features? User-friendly presentation of economic ideas.? Excellent balance between discussion of economic theory and practical illustrations.? Case studies at the end of each chapter and mini cases within the chapter to highlight and reinforce issues raised.? Extensive