Endorsed by Edexcel.
This full-colour textbook provides comprehensive coverage of the new Edexcel Applied Business AS Level. It includes a CD-ROM that provides virtual work experience and interactive games.
Unit 1: Investigating People at Work
Unit 2: Investigating Business
Unit 3: Investigating Marketing
Unit 4: Investigating Electronic Business
Unit 5: Investigating Customer Service
Unit 6: Investigating Promotion
Unit 7: Investigating Enterprise
Index
Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational.
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body.
Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.