E-Marketing

Sanjay Mohapatra,Suman Kumar Kanth

Verlag: Wiley India Pvt. Ltd, 2013
ISBN 10: 8126542004 / ISBN 13: 9788126542000
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The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers. Product Design for Online Channel Future Trend in Digital Marketing e-Branding as Strategy Interactive Direct Marketing Managing Multiple Sales and Marketing Channels Adding Value to Sales Mastering Networks of Partners, Media, and Middlemen Building Customer Care Systems Buying Outside Services Printed Pages: 204. Buchnummer des Verkäufers 75053

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Inhaltsangabe: The distinctive feature of the book is its focus on internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers and other stakeholders while developing market relations and enhancing value proposition to customers. Key features: learning objectives in each chapter highlight the key takeaways for the reader after reading the chapter. Mind map: this is a graphical representation of the topics and how they are related. Case studies: the case studies included in the chapters highlight important real-world concerns in a business setting. The book also features relevant figures and tables as per the context. At the end of each chapter, a concise form of the chapter is presented as summary. Glossary: the entries are alphabetically arranged containing explanations of concepts of various terms used in the book. The answers to all "objective"-type questions are presented at the end of each chapter. Instructor resources are available. Table of contents: product design for online channel future trend in digital marketing e-branding as strategy interactive direct marketing managing multiple sales and marketing channels adding value to sales mastering networks of partners, media and middlemen building customer care systems buying outside services

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Bibliografische Details

Titel: E-Marketing
Verlag: Wiley India Pvt. Ltd
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: New

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SANJAY MOHAPATRA, SUMAN KUMAR KANTH
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Buchbeschreibung "The distinctive feature of the book is its focus on Internet-based e-market orientation as a substitute to the traditional marketing concepts. However, while still being focused on the 4Ps concept, it describes short- and long-term approaches for designing e-marketing strategy. The book emphasizes the roles of cross-functional departments, online market actors, distributors, competitors, influencers, and other stakeholders while developing market relations and enhancing value proposition to customers. Artikel-Nr. WILEY-9788126542000

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