E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience

'Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow.' - Professor Ben Sheridan, author of "Designing the User Interface" 'The customer centred design methods described in this book help teams to better deliver to customer value consistently, learning as they go and leveraging from their previous successes. Dr Travis has been instrumental in building these capabilities in several development teams with HP.' - Debbie Mrazek, Customer Experience Planning Program Manager, Hewlett-Packard. 'Dr Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.' - John Rhodes, Founder and President of WebWord.com '...these are tools and techniques that the entire design team can use, not just for those "weird usability people' - Keith Instone, Founder usableweb.com