Beispielbild für diese ISBN

E-Business Marketing

Albert, Terri C.; Sanders, William B.

1 Bewertungen bei Goodreads
ISBN 10: 0130352918 / ISBN 13: 9780130352910
Verlag: Pearson Education Limited, New Jersey, 2003
Gebraucht Zustand: As New Softcover
Verkäufer PsychoBabel & Skoob Books (Didcot, OXON, Vereinigtes Königreich)

AbeBooks Verkäufer seit 6. Oktober 2003

Anzahl: 1
Gebraucht kaufen
Preis: EUR 22,64 Währung umrechnen
Versand: EUR 5,65 Von Vereinigtes Königreich nach USA Versandziele, Kosten & Dauer
In den Warenkorb legen

Beschreibung

In perfect, clean, as-new condition throughout. Buchnummer des Verkäufers 152751

Dem Anbieter eine Frage stellen

Bibliografische Details

Titel: E-Business Marketing

Verlag: Pearson Education Limited, New Jersey

Erscheinungsdatum: 2003

Einband: paperback

Zustand:As New

Zustand des Schutzumschlags: No Dust Jacket

Über diesen Titel

Inhaltsangabe:

For undergraduate courses in Marketing on the Internet and undergraduate/MBA courses in E-Commerce and eBusiness Foundations. Also ideal for executive education programs. Timeless yet timely. Designed to bridge the gap between the science of eBusiness marketing and its practice, this exciting new text provides a timeless conceptual framework that's complemented with timely applications. Using a cross-discipline approach of marketing theories and technology solutions, it adapts existing marketing models to today's Internet-enabled environment.

From the Back Cover:

From the Preface...

"The Internet's commercialization generated considerable debate about whether the marketing discipline needed new conceptual frameworks to study this new phenomenon. The rapidly changing, new environment was a challenge to study empirically, since by the time any data were gathered the environment had changed. Students were provided with timely examples and practices about e-business marketing, yet because those practices and examples 'aged' prematurely in this environment, their education was not timeless. Understanding the Internet's role in marketing requires both timely (situation-relevant) and timeless (part of a larger general concept) information."

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.

Zur Homepage des Verkäufers

Geschäftsbedingungen:

To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob

PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

Mehr Information
Versandinformationen:

We post every weekday! All shipping quotes are based on fast efficient service with the best possible packaging.
Standard charge is based on average weight of books - about 0.9Kg. Heavy items (over 1.5Kg) may require extra postage depending on destination. We'll e-mail you if necessary.

Alle Bücher des Anbieters anzeigen

Zahlungsarten
akzeptiert von diesem Verkäufer

Visa Mastercard American Express Carte Bleue

PayPal Bankwechsel Banküberweisung