This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9780273683780. Bestandsnummer des Verk�ufers 9039937

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Bibliografische Details

Titel: E-Business and E-Commerce: Strategy, ...

Verlag: Financial Times/ Prentice Hall

Erscheinungsdatum: 2004

Einband: Softcover

Zustand: Fair

Auflage: 2. Auflage

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Inhaltsangabe:

The second edition of "E-Business and E-Commerce Management "builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies.A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

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