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Titel: E-Business and E-Commerce Management: ...

Verlag: Financial Times/ Prentice Hall 14/07/2011

Erscheinungsdatum: 2011

Einband: Softcover

Zustand: Very Good

Auflage: 5. oder sp�tere Auflage

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Inhaltsangabe:

This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

�ber die Autorin bzw. den Autor:

Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management.

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E-Business and E-Commerce Management: Strategy, Implementation and Practice

Dave Chaffey

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