Dynamic Growth of Chinese Firms in the Global Market: Challenges, Strategies and Implications. Dieser Artikel ist nicht verfügbar.Dynamic Growth of Chinese Firms in the Global Market: Challenges, Strategies and Implications

Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.

David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.

Kineta Hung is Professor at the Hong Kong Baptist University. Her works have appeared in the Journal of Marketing, and the Journal of International Business Studies, among others. She serves on the Editorial Board of the Journal of Advertising, and has given academic and executive talks in Hong Kong, China, and overseas.