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Bibliografische Details

Titel: Driving Demand: Transforming B2B Marketing to Meet the Needs of the Modern Buyer
Verlag: Palgrave Macmillan
Erscheinungsjahr: 2015
Sprache: Englisch
ISBN-10: 1137526785
ISBN-13: 9781137526786
Einband: Hardcover
Zustand: Good
Gewicht: 390 Gramm

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Inhaltsangabe

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

�ber die Autorin bzw. den Autor

Carlos Hidalgo is the CEO and Principal at ANNUITAS, Inc., a leading Demand Generation and Change Management Firm. In his role, Hidalgo works with CMOs and marketing leaders in an effort to transform their demand generation discipline and ensure there is alignment throughout the people, process, content and technology i.e. Demand ProcessSM. Many Fortune 500 companies across multiple business sectors have relied on Carlos and his team at ANNUITAS to shape and guide their Demand Generation transformation.

Carlos has over 20 years' experience as both a practitioner and consultant in B2B marketing and is a recognized thought leader in the marketing industry. As an international speaker and avid blogger, he is often sought after for his opinion on trends and happenings in the B2B marketing industry.

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