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Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More! (Wiley Small Business Edition)

Hahn, Fred E.; Mangun, Kenneth G.

Verlag: Wiley, 1997
ISBN 10: 0471154431 / ISBN 13: 9780471154433
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Titel: Do-It-Yourself Advertising and Promotion: ...

Verlag: Wiley

Erscheinungsdatum: 1997

Einband: Paperback

Zustand: Very Good


0471154431 Very good. Clean text. Email for further information. Quality, Value, Experience. Buchnummer des Verkäufers BINGX86412688

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Inhaltsangabe: How to create Madison Avenue advertising on a Main Street budget

Do-It-Yourself Advertising tells you how to create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers, and brochures to direct mail, radio, catalogs, and publicity. This new edition has also been revised and expanded to include advertising over the Internet and new desktop publishing techniques.

FRED E. HAHN (Evanston, Illinois) is the founder of Hahn, Crane, & Associates, an Evanston-based agency whose clients have included divisions of CBS, Westinghouse, and theThe New York Times. KENNETH G. MANGUN (Chicago, Illinois) is the founder of Mangun Marketing.

Vom Verlag: This new edition features four new chapters coverings topics such as how to select print media for your ads, how to create ads in the comfort of your own home, and how to advertise via the broadcast Fax and the internet. The book offers practical, field-tested techniques and insights into every major form of advertising such as newspaper ads, flyers, direct mail brochures, catalogs and audio ads. For the reader's ease, each form of advertising is covered in a single self-contained chapter. Detailed checklists and step-by-step instructions also make producing ads easy for the reader.

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