The Discipline of Market Leaders

Michael Treacy; Fred Wiersema;

ISBN 10: 0002556480 / ISBN 13: 9780002556484
Verlag: Book Club Associates, 1995
Gebraucht Hardcover
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Beschreibung

| 9½" x 6¼". 208pp. Index. | Choose Your Customers, Narrow Your Focus, Dominate Your Market. Presents a deceptively simple thesis: that successful companies – the market leaders – excel at delivering one type of value to their chosen customers. The key is focus. Market leaders choose a single ‘value discipline' – best total cost, best product, or best total solution and literally build their organization around it. For more photos or information, use the «Ask Bookseller» button and I'll be pleased to help. The book is in stock and ships from the rustic nirvana of Peasedown St. John, near Bath, England from a long-established bookseller - guaranteed by my reputation and the UK Distance Selling Act. Remember! BUYING THIS BOOK means my Jack Russells get their supper! Condition :: Very Good - in Very Good+ DJ. Pages lightly age-tanned. Small amount of highlighting to the preface but no further marks within the text. Buchnummer des Verkäufers 135665

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Bibliografische Details

Titel: The Discipline of Market Leaders

Verlag: Book Club Associates

Erscheinungsdatum: 1995

Einband: Hardback in Dust Wrapper.

Zustand des Schutzumschlags: Dust Jacket Included

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Inhaltsangabe:

Why is it that Casio can sell a calculator more cheaply than Kellogg’s can sell a box of corn flakes? Why can FedEx absolutely, positively” deliver your package overnight but airlines have trouble keeping track of your bags? What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? As customers’ demands for the highest quality products, best services, and lowest prices increase daily, the rules for market leadership are changing. Once powerful companies that haven’t gotten the message are faltering, while others, new and old, are thriving. In disarmingly simple and provocative terms, Treacy and Wiersema show what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.

About the Author:

Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president. Michael Treacy is a leading authority and lecturer on business strategy and corporate transformation. He is the founder of Treacy & Company LLC, a Boston-based management consulting and venture firm.Fred Wiersema is the founder of Ibex Partners, specializing in strategic and management team alignment. He is affiliated with CSC Index, the international consulting firm, where he was formerly senior vice president.

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