Direct from Dell: Strategies That Revolutionized an Industry

Michael Dell

Verlag: Viva Books/Profile Books, 2008
ISBN 10: 1861975570 / ISBN 13: 9781861975577
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At 13, Michael Dell was a young man with a knack for taking apart his Apple II computer and an ambition to run a business. Today, just 20 years later, after becoming the youngest CEO in history to head a fortune 500 company, he leads one of the most profitable and innovative organizations in the world. Michael Dell relates the remarkable story of Dell Computer?s rise to success. Beginning in his college dorm with $1,000, he set out to beat IBM at their own game, created the direct-sales model (a Dell hallmark) and pioneered customer support, combining it with unrivalled speed to market and a fierce commitment to product quality and performance. But the story of Dell Computer is no fairy tale-along the way Dell made mistake and learned some hard lessons, emerging stronger as a result. In Direct from Dell Michael Dell shares his innovative strategies and perspectives and reveals nothing less than a new model for doing business in the information age. Direct from Dell is both an extraordinary business success story and a manifesto for revolutionizing any industry. Contents: Acknowledgments ? Foreword ? Timeline ? Preface ? Part I: The Birth of Being Direct ? Growing Pains ? Learning the Hard Way? Finding Our Footing ? Narrowing Our Focus ? Dialing Up, Deliberately ? Revolutionizing an Industry ? Part II: Create a Powerful Partnership ? Build a Company of Owners ? Learn, direct from the Source ? Develop a Customer-Focused Philosophy ? Forge Strong alliances ? Bring your Partners Inside your Business ? Differentiate for a Competitive Edge ? Thrive on Change in the Connected Economy ? In Conclusion ? Index Printed Pages: 256. Buchnummer des Verkäufers 8412

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Inhaltsangabe: Michael Dell, founder of Dell Computer and one of the world's top businessmen, explains how to foster and maintain a competitive edge, drawing lessons from his own formidable success. At the age of twelve Michael Dell earned $2,000 selling stamps, and by the age of eighteen he was selling customized PCs from his room. He went on to found one of the most successful computer businesses in the world, redefining the industry. "Direct from Dell" teaches you how to get on to the front of the pack and stay there. The pioneer shares his ideas on: why, initially, it's better to have too little capital rather than too much; how studying customers, not competition, will give you a greater competitive edge; why your people pose a greater threat to your business than the competition; how to exploit the competition's weakness by exposing it's greatest strength; and, how integrating vertically can make the difference between survival and collapse. Revealing nothing less than a new model for business in the information age, "Direct from Dell" is both a success story and a manifesto for revolutionizing any industry.

Review: The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards

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Bibliografische Details

Titel: Direct from Dell: Strategies That ...
Verlag: Viva Books/Profile Books
Erscheinungsdatum: 2008
Einband: Softcover
Zustand: New
Auflage: First edition.

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Dell, Michael and Catherine Fredman:
Verlag: Harpercollins UK, (2000)
ISBN 10: 000653127X ISBN 13: 9780006531272
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Buchbeschreibung Harpercollins UK, 2000. Taschenbuch. Buchzustand: Akzeptabel. 227 Seiten Mängelexemplar, Artikel stammt aus Nichtraucherhaushalt! AO1120 Sprache: Englisch Gewicht in Gramm: 113. Artikel-Nr. 42370

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Dell, Michael, Chairman & CEO, Dell Computer Corp.
Verlag: NY Harper (1999). (1999)
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Buchbeschreibung NY Harper (1999)., 1999. VG in VG DJ. 1st ptg edition. Artikel-Nr. 023076

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Dell, Michael; Fredman, Catherine
Verlag: HarperBusiness, US (1999)
ISBN 10: 0887309143 ISBN 13: 9780887309144
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Buchbeschreibung HarperBusiness, US, 1999. Hardcover. Buchzustand: Very Good. 0887309143 Very good in very good dust jacket. First edition * Quality, Value, Experience. Media Shipped in New Boxes. Artikel-Nr. WARE78KR674

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Dell, Michael, and Catherine Fredman:
Verlag: New York, NY : HarperBusiness (1999)
ISBN 10: 0887309143 ISBN 13: 9780887309144
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Buchbeschreibung New York, NY : HarperBusiness, 1999. XXVII, 235 pp. Gr. 8°. Orig. cardboard covers with silver-lettering on spine, and DJ. Condition: good. Artikel-Nr. 28936

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