This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies. Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies. This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies. Key Features: • Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business • Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation • Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives • Assumes no prior understanding of strategy, product development or process innovation
Srinivas R. Pingali is a Professor of Practice at the Indian Institute of Management Udaipur, India. He has close to 30 years of varied experience in product development and innovation, sales and marketing, market research and business operations in multinationals and entrepreneurial companies. He has never held a role that existed before he created it.
His areas of expertise include strategy, digital transformation and innovation. His research focus is on the intersection of digital transformation, traditional businesses including SMEs and emerging markets. Professor Pingali is a regular speaker on platform-based services, innovation and SME strategies.
He is a Chemical Engineer from University College of Technology, Osmania University, India, and holds an MBA degree in marketing from the University of Illinois at Urbana-Champaign and is an Executive Fellow in Management (doctoral equivalent) from the Indian School of Business.
Shankar Prakash is a business transformation professional with 20 years of experience, spanning IT service operations, digital operations and supply chain, digital transformation and, service automation. He has worked with IBM for over 11 years and prior to that, has a diverse work experience including with Ernst & Young, Wipro and Brakes India.
He is a Professor of Practice at the Indian Institute of Management Udaipur. He teaches courses in digital technologies, artificial intelligence and IoT to MBA students. He is currently pursuing doctoral level research in digital transformation and future of work at the Indian School of Business, Hyderabad. He is an avid artificial intelligence practitioner with research interests to apply machine learning and natural language processing for knowledge synthesis. He is a mechanical engineer from Vellore Engineering College, University of Madras, and has completed the postgraduate programme in management from Indian School of Business, Hyderabad.
Jyothi R. Korem was previously Managing Director of Technology Strategy and Advisory Practice with Accenture. She has more than 25 years of experience in leading technology-led business transformation engagements across various industries in different parts of the world. She has led more than 40 business transformation engagements including a billion-dollar transformation programme for a public service organization. She worked closely with CXOs in various industries across geographies during her years of experience covering the IT services value chain from transformation to outsourcing.
She brings unique perspective to digital transformation having worked across the value chain―–product, consulting and IT service organizations. She is also currently engaged in developing a technology platform and ecosystem to bring best-in-class digital transformation services to SMEs through her start-up.
She has a master’s in industrial engineering from National Institute of Industrial Engineering, Mumbai, and is currently doing the executive fellow programme in management (doctoral equivalent) from Indian School of Business, Hyderabad.
