Digital Marketing
Chaffey, Dave, Ellis-Chadwick, Fiona
ISBN 10: 1292241578 ISBN 13: 9781292241579
Verlag: Pearson Education, 2019
Gebraucht
Softcover
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Better World Books Ltd, Dunfermline, Vereinigtes Königreich
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AbeBooks-Verkäufer seit 13. Oktober 2008
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Beschreibung
Beschreibung:
Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Bestandsnummer des Verkäufers 19054326-20
Inhaltsangabe:
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.
Über die Autorin bzw. den Autor: Dave Chaffey is a digital marketing consultant and co-founder of the marketing advice education learning platform SmartInsights.com. He continues to lecture at universities and colleges including the University of Leeds, University of Portmouth, Manchester Metropolitan University, Cranfield and Warwick and the Institute of Direct and Digital Marketing. Fiona Ellis-Chadwick is a Senior Lecturer in Marketing at the Loughborough University School of Business and Economics, Director of the Institute of Research Application and Consultancy at Loughborough University, academic marketing consultant and author.
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Bibliografische Details
Titel: Digital Marketing
Verlag: Pearson Education
Erscheinungsdatum: 2019
Einband: Softcover
Zustand: Very Good
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Digital Marketing
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Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR010306889
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Digital Marketing
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Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs7039306950
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Digital Marketing
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Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Artikel-Nr. Z1-X-020-02244
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Digital Marketing
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
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Zustand: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Artikel-Nr. wbs9180160814
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Digital Marketing
Verlag:
Pearson Deutschland GmbH|Pearson, 2019
ISBN 10: 1292241578
ISBN 13: 9781292241579
Neu
Softcover
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Zustand: New. Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition prov. Artikel-Nr. 285413347
Anzahl: 1 verfügbar
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Digital Marketing
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Paperback. Zustand: Gut. Gebraucht - Gut Gu - Beschädigungen, Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing. This streamlined edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new GÇÿEssential Digital SkillsGÇÖ boxes give students guidance on how to develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Artikel-Nr. INF1000755997
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Digital Marketing
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Paperback. Zustand: Brand New. 7th edition. 576 pages. 10.30x7.60x0.80 inches. In Stock. Artikel-Nr. x-1292241578
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Digital Marketing
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Zustand: New. 2019. 7th edition. Paperback. . . . . . Books ship from the US and Ireland. Artikel-Nr. V9781292241579
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