Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Chuck Hemann

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Sprache: Englisch

Verlag: Pearson Education (US), 2018

0789759608 / 9780789759603

Serie: Buch 48 von 48 - Que Biz-Tech

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Artikelbeschreibung des Verkäufers

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn?t all that data delivered a whopping competitive advantage? Because you?ve barely begun to use it, that?s why! Good news: neither have your competitors. It?s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize?because you can?t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer?s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus new marketing investments where they?ll deliver the most value ? Identify and understand your most important audiences across the digital ecosystem ?Chuck and Ken lead marketers clearly and efficiently through the minefield of digital marketing measurement. And they do so with a lightness of touch and absence of jargon so rare in this overhyped, much-misunderstood ecosystem.? ? Sam Knowles, Founder & MD of Insight Agents; author of Narrative by Numbers: How to Tell Powerful & Purposeful Stories with Data.…

Bestandsnummer des Verkäufers 00107773570

Titel
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Autor
Chuck Hemann
Verlag
Pearson Education (US)
Erscheinungsjahr
2018
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0789759608
ISBN-13
9780789759603
Auflage
2. Auflage
Serie
Buch 48 von 48: Que Biz-Tech

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,81
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