Developing Successful Sport Sponsorship Plans, Second Edition (Sport Management Library)

David K. Stotlar

ISBN 10: 1885693567 ISBN 13: 9781885693563
Verlag: Fitness Information Technology, 2004
Gebraucht Paperback

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Über die Autorin bzw. den Autor: Dr. David K. Stotlar teaches on the University of Northern Colorado faculty in the areas of sport marketing, sponsorship, and event management. He has had more than 60 articles published in professional journals and has written several textbooks and book chapters on sport management and marketing. He has made numerous presentations at international and national professional conferences. Dr. Stotlars contribution to the profession includes an appointment as Coordinator of the Sport Management Program Review Council (NASPE/NASSM) from 19992001. He previously served as Chair of the Council on Facilities and Equipment of the American Alliance for Health, Physical Education, Recreation and Dance and as a Board Member and later as President of the North American Society for Sport Management. Dr. Stotlar was a member of the initial group of professionals inducted as NASSM Research Fellows. He is also a founding member of the Sport Marketing Association.

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Bibliografische Details

Titel: Developing Successful Sport Sponsorship ...
Verlag: Fitness Information Technology
Erscheinungsdatum: 2004
Einband: Paperback
Zustand: Very Good
Zustand des Schutzumschlags: No Jacket
Auflage: 2. Auflage

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