Designing World-Class E-Learning: How IBM, GE, Harvard Business School, and Columbia University Are Succeeding at e-Learning

This is a leading Guru's guide to "e-Learning by Doing". The majority of corporate training programs are weak, ineffective, costly - and inconvenient for the time-pressed employees they are supposed to train. "Designing World-Class e-Learning" explores online learning - today's hottest business training topic - and explains the "learning by doing" approach that the author and his firm have used to develop effective online courses for Harvard Business School, IBM, GE, Columbia University, and other leading organizations."Designing World-Class e-Learning" explains how Web-based simulations and role-playing scenarios can be used to radically rethink the process of providing training in organizations. Roger Schank - widely recognized as a leading e-Learning guru and innovator - demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs as they increase productivity. Schank's approach to e-Learning involves: encouraging employees in training to fail - and learn from that failure; just-in-time storytelling from experts; and powerful emotional impact." Designing World Class e-Learning" explores the ways in which the Web can improve the content of training programs, by placing employees in virtual work environments, that allow them to experiment and practice without fear of failure. Written by Dr. Roger C. Schank, creator of custom-designed, interactive training programs for many of today's largest corporations and universities, this innovative book examines the known components of effective training, then explores how they can be greatly enhanced by technology and the Web. "Designing World-Class e-Learning" examines every aspect of designing and implementing Web-based, user-friendly training programs , from three essential steps you must take before creating an e-learning course to methods for assessing and measuring the results of your e-learning program.Opinionated, innovative yet down-to-earth, the book explores: examples of flawed e-learning initiatives, with analyses of how each could have been improved; methods for orienting new-hire employees through interesting, interactive activities; strategies for teaching complex tasks and attitudes to all employees, even those with lower educations or skill levels; and seven criteria for assessing the effectiveness of an e-learning course. When organizations simply transfer existing training programs to the computer screen, they miss out on 98 percent of the Internet's impact and interactivity. "Designing World-Class e-Learning" explains how to design an e-learning program to leverage 100 percent of the delivery and content advantages of the Web, substantially decreasing training costs as it increases overall productivity and training results.