As a web designer, you encounter tough choices when it comes to weighing aesthetics and performance. Good content, layout, images, and interactivity are essential for engaging your audience, and each of these elements have an enormous impact on page load time and the end-user experience. In this practical book, Lara Hogan helps you approach projects with page speed in mind, showing you how to test and benchmark which design choices are most critical.

To get started, all you need are basic HTML and CSS skills and Photoshop experience.

Topics include:

The impact of page load time on your site, brand, and users
Page speed basics: how browsers retrieve and render content
Best practices for optimizing and loading images
How to clean up HTML and CSS, and optimize web fonts
Mobile-first design with performance goals by breakpoint
Using tools to measure performance as your site evolves
Methods for shaping an organization's performance culture

�ber die Autorin bzw. den Autor

Lara Swanson is the Engineering Manager of Performance at Etsy. She champions page load time, experiment-driven design, and delivering a consistent experience to screens of all sizes. She also curates (and contributes to) CSS3 Geometry.

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