Si el logo es la imagen de una empresa, el material de papeler�a conforma la constituci�n de la entidad con la elecci�n correcta del color, la tipograf�a o las dimensiones que representan a la marca y realzan sus valores esenciales, la filosof�a y el concepto. Este libro re�ne proyectos de dise�adores de todo el mundo que combinan muy bien la originalidad y los materiales innovadores para el material de papeler�a Este conjunto de dise�os abarca desde tarjetas de visita hasta membretes de carta, fundas de CD, packaging, memor�ndums y blocs de notas.

�ber die Autorin bzw. den Autor

Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Dean of the Design, Visualization and Animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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