Designing Brand Identity : A Complete Guide to Creating, Building, and Maintaining Strong Brands
Wheeler, Alina
ISBN 10: 0471746843 ISBN 13: 9780471746843
Verlag: Wiley & Sons, Incorporated, John, 2006
Gebraucht
Hardcover
Verkäufer
Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 3. August 2006
Dieser Artikel ist nicht mehr verfügbar.
Beschreibung
Beschreibung:
Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP98023005
Inhaltsangabe:
From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands. With an easy style, step-by-step considerations, and a proven, universal five-phase process and methodology for creating and implementing effective brand identity, it offers the tools that brand managers, marketers, and designers need when creating or managing a brand. The new edition now includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Tazo Tea, and Mini Cooper.
Über die Autorin bzw. den Autor: Alina Wheeler applies a dynamic process to help enterprises express their brands. Her clients include entrepreneurial companies and foundations whose leaders embrace the future. Wheeler collaborates with strategists, designers, and managers, seizing every opportunity to build brands and provide compelling customer experiences. Wheeler speaks frequently to management and creative teams in companies, as well as to business and design students at universities. She introduces branding fundamentals, identifies brand trends, and connects their relationship to innovation and business.
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Bibliografische Details
Titel: Designing Brand Identity : A Complete Guide ...
Verlag: Wiley & Sons, Incorporated, John
Erscheinungsdatum: 2006
Einband: Hardcover
Zustand: Very Good
Auflage: 2nd.