The Designful Company: How to Build a Culture of Nonstop Innovation

Marty Neumeier

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Sprache: Englisch

Verlag: Pearson Education (US), United States, Indianapolis, 2008

0321580060 / 9780321580061

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Artikelbeschreibung des Verkäufers

Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in managementdesign thinking as a business competence. According to the author, traditional managers have relied on a two-step process to make decisions, which he calls knowing and doing. Yet in todays innovation-driven marketplace, managers need to insert a middle step, called making. Making is a phase in which assumptions are questioned, futures are imagined, and prototypes are tested, producing a wide range of options that didnt exist before. The reader is challenged to consider the authors bold assertion: There can be no real innovation without design. Those who are new to Marty Neumeiers whiteboard series may want to ramp up with the first two books, THE BRAND GAP and ZAG. Both are easy reads.Covered in THE DESIGNFUL COMPANY:- the top 10 wicked problems that only design can solve- a new, broader definition of design- why designing trumps deciding in an era of change- how to harness the organic drivetrain of value creation- how aesthetics add nuance to managing- 16 levers to transform your company- why you should bring design management inside- how to assemble an innovation metateam- how to recognize and reward talentFrom the back cover:The complex business problems we face today cant be solved with the same thinking that created them. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy. In an era of fast-moving markets and leap-frogging innovations, we can no longer decide the way forward. Today we have to design the way forwardor risk ending up in the fossil layers of history. Marty Neumeier, author of THE BRAND GAP and ZAG, presents the new management engine that can transform your company into a powerhouse of nonstop innovation. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR003091559

Titel
The Designful Company: How to Build a Culture of Nonstop Innovation
Autor
Marty Neumeier
Verlag
Pearson Education (US), United States, Indianapolis
Erscheinungsjahr
2008
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0321580060
ISBN-13
9780321580061
Artikelgewicht
272 Gramm
Abmessungen
140.0 x 204.0

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