Titel: From Design into Print: Preparing Graphics and Text for Professional Printing
Verlag: Peachpit Press
Erscheinungsjahr: 2009
Sprache: Englisch
ISBN-10: 032149220X
ISBN-13: 9780321492203
Einband: Paperback
Zustand: Good
Zustand des Schutzumschlags: No Jacket
Gewicht: 1,52�Pfund

�ber diesen Titel

Inhaltsangabe

A designer in New York creates a beautiful design but when she prints it the colors become muddy. An art director in Seattle sends a file to the print shop, and they call him to say the job won’t print. The editor of a college paper can’t figure out why all the pictures in the paper are jagged. And a freelance designer is Chicago needs to bid on her first print job. Linescreen, DPI, CMYK, RIPs, bleeds, spots, and spreads: Why didn’t they teach this stuff in design school?

Sandee Cohen comes to the rescue, whether you’re producing your first newsletter or you’re an experienced graphic designer who needs to come up to speed on professional-level printing. She’ll tell you how to make your desktop printer behave, and will take the mystery out of dealing with print providers. You’ll learn all the necessary techniques, the terminology, and the rules of printing (and when you can break them). It’s like having your own production manager standing over your shoulder. The copious information in From Design Into Print will have your designs looking as stunning in print as they do on your monitor.

This book will help you:

Choose the right desktop printer for your needs

Finally understand resolution

Get the results you want from page-layout and image-editing applications

Find the best stock images

Know what to expect when RGB colors convert to CMYK

Figure out your fonts

Preflight your work

Sound smart when talking to a print shop

�ber die Autorin bzw. den Autor

Sandee Cohen has been an instructor in desktop publishing for over twenty years, teaching at New York University, Parson's School of Design, New School University, and many publishing houses and design studios all over the United States. She is the senior contributing editor to InDesign Magazine, and a popular speaker at many InDesign and publishing conferences around the world. In addition to authoring several editions of InDesign: Visual QuickStart Guide, she is co-author of Real World Adobe Creative Suite 2, Adobe Acrobat 5 Master Class, and The Non-Designer’s Scan and Print Book.

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