Design Matters : Logos 01

By selecting this book out of the large offering of logo design books available, you have confirmed this first and most important belief for anyone approaching a design project, design does matter. And, good design is more than just an artistic endeavor. The design bar is at an all-time high for those brave enough to participate in the industry, and today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. The Design Matters series provides an in-depth approach to the most common design challenges and provides designers with the resources they need to create work that is not only aesthetically appealing, but also strategy-driven and smart. Through a presentation of theories, processes, examples, and methods from design professionals around the world, Design Matters: Logos 01 will inform anyone who hopes to design logos that are both memorable and effective. Structured to guide readers through the stages of process: planning, creating, and implementing, the book also delves into the abstract, emotional, and instinctual elements that are critical to creativity of any kind. It's all the essential information you need to execute strong logo designs in concert with beautiful and well-crafted examples, making it easier than ever for you to hit the mark every time.