The design bar is at an all time high for those brave enough to participate in the industry. Today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, colour and layout issues. "The Design Matters 101" series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but that is also strategy-driven and smart. This book focuses on creating logos, while others in the series dissect brochures, packaging, publications and letterhead systems. Each book offers all the essential information needed to execute strong designs alongside beautiful and well-crafted examples, so readers can successfully hit the mark every time. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Bibliografische Details

Titel: Design Matters: Logos 01
Verlag: Quarto Publishing Group USA Inc, United States
Erscheinungsjahr: 2007
Sprache: Englisch
ISBN-10: 1592533418
ISBN-13: 9781592533411
Einband: Paperback
Zustand: Very Good
Gewicht: 680 Gramm

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By selecting this book out of the large offering of logo design books available, you have confirmed this first and most important belief for anyone approaching a design project, design does matter. And, good design is more than just an artistic endeavor. The design bar is at an all-time high for those brave enough to participate in the industry, and today's designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. The Design Matters series provides an in-depth approach to the most common design challenges and provides designers with the resources they need to create work that is not only aesthetically appealing, but also strategy-driven and smart. Through a presentation of theories, processes, examples, and methods from design professionals around the world, Design Matters: Logos 01 will inform anyone who hopes to design logos that are both memorable and effective. Structured to guide readers through the stages of process: planning, creating, and implementing, the book also delves into the abstract, emotional, and instinctual elements that are critical to creativity of any kind. It's all the essential information you need to execute strong logo designs in concert with beautiful and well-crafted examples, making it easier than ever for you to hit the mark every time.

�ber die Autorin bzw. den Autor

Capsule specialises in brand strategy and identity design services. Since 1999, the Minneapolis, Minnesota firm has lent its distinctive methods and perspectives to the international design community.

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