Titel: The Design Dimension : Product Strategy and the Challenge of Global Marketing
Verlag: Wiley & Sons, Incorporated, John
Ver�ffentlichungsdatum: 1987
Sprache: Englisch
ISBN-10: 063115549X
ISBN-13: 9780631155492
Bindung: Softcover
Zustand: Very Good

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This volume looks at the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Christopher Lorenz delves into companies such as Sony, Olivetti, Ford, Philips, as well as examining the evolution of industrial design from the Bauhaus to Detroit, to show that design must now be seen as a uniquely catalytic resource in a company's overall marketing strategy and product development process. Good design is now a key to success in the global marketplace. This text is aimed at students of marketing, business studies and design, as well as practising managers and some general readers.

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