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Titel: The Design Dimension : The New Competitive ...
Verlag: Blackwell, Oxford
Zustand des Schutzumschlags: No Dust Jacket
Art des Buches: Ex-Library
Usual library labels and stamps. Cover a little creased and worn, 2" piece cut from FEP. Otherwise fine with contents clean, tight and bright. Buchnummer des Verkäufers 111637
Inhaltsangabe: `The necessary search for new and lasting bases of competitive advantage has no better starting point than these pages'. Tom Peters (author of In Search of Excellence and Thriving on Chaos. The Design Dimension examines the new revolution in product design, and its dramatic impact on the corporate strategies and commercial performances of a wide range of international companies. Lorenz rejects the idea of design as mere styling and considers it a vital competitive weapon in a global marketplace. He examines the work of innovators such as Sony, Olivetti, Ford and Philips - companies which have placed design at the centre of their operations with great success.
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