Delivering the Visitor Experience: How to Create, Manage and Develop an Unforgettable Visitor Experience at Your Museum (MGES Museum and Gallery Essentials)

Rachel Mackay

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Sprache: Englisch

Verlag: Facet Publishing, United Kingdom, London, 2023

1783305495 / 9781783305490

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Softcover

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Artikelbeschreibung des Verkäufers

Visitor experience has been a long neglected aspect of museum practise, receiving less academic attention than areas such as exhibition design or collections care. Despite this, the quality of the visitor experience is the single biggest factor which will influence visitors returning to your museum, or recommending a visit to friends or family.It is also the area of museum practise that has undergone the biggest change in the last twenty years. The image of the aged security warder shouting at children to not touch the exhibits has long gone. Now, museum visitors expect teams of friendly, knowledgeable and passionate people ready to engage them with the museum in an interactive and enthusiastic way. Expectations have never been higher, and as they grow, museums must develop the visitor experiences they deliver in order to meet them.The book discusses the process of delivering a visitor experience from beginning to end; from opening a new visitor offer and building a team through to future planning and strategies for development. It draws from theories from practitioners and academics, arguing that by examining issues such as motivation and relevance, museum operators can start to truly put themselves in their visitors shoes and build experiences that are impactful and unforgettable. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Bestandsnummer des Verkäufers GOR014958328

Titel
Delivering the Visitor Experience: How to Create, Manage and Develop an Unforgettable Visitor Experience at Your Museum (MGES Museum and Gallery Essentials)
Autor
Rachel Mackay
Verlag
Facet Publishing, United Kingdom, London
Erscheinungsjahr
2023
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1783305495
ISBN-13
9781783305490
Artikelgewicht
327 Gramm
Abmessungen
156.0 x 234.0

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Verkäufer:in bei ZVAB seit 16. März 2007

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