The 30 Day MBA: Your Fast Track Guide to Business Success (Third Edition)

Colin Barrow

Verlag: Viva Books/Kogan Page, 2013
ISBN 10: 0749469900 / ISBN 13: 9780749469900
Neu / Softcover / Anzahl: > 20
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Drawing on the twelve core disciplines of business, including business law, economics, marketing and finance, The 30 Day MBA, 3rd edition, will keep you to speed with the very latest thinking and teaching from world?s top business schools. It provides the tools and techniques you need to seize business opportunities and implement strategies successfully. Now including additional business concepts that will keep you right up-to-the-minute with current trends, it provides insights and case studies from leading organizations such as Ocado, Ford, Google China, IKEA, Volkswagen, IBM and McDonald?s, to illustrate each concept or tool. With more practical tools than ever, The 30 Day MBA will enable you to: ? Create your own Management Information Resource Centre, giving you access to business information on markets and competitors, research data and case studies ? learn about resilient brands that have succeeded in the recession, with particular focus on organizations operating in developing countries ? find out how business and current thinking is shifting in today?s global and financial market ? refresh your knowledge and keep up to date with the latest tools and techniques in operations management, organizational behaviour, finance and accounting. Including overviews of key electives, both online and within the book, it also contains hundreds of open access resources to lectures from the world?s leading professors to help equip you with the knowledge and confidence you need to compete at work and in business. Contents: Chapter 1: Accounting ? The rules of the game ? Fundamental conventions ? Accounting conventions ? The rule makers ? Bookkeeping - the way transactions are recorded ? Cash flow ? The income statement/profit and loss account ? The balance sheet ? Filing accounts ? Financial ratios ? Analysing accounts ? Accounting ratios ? Getting company accounts ? Ratio analysis spreadsheets ? Break-even analysis Chapter 2: Finance ? Sources of funds ? How leverage/gearing works ? Borrowed money ? Banks ? Bonds, debentures and mortgages ? Asset-backed financiers ? Equity ? Sources of equity capital ? Hybrids ? Cost of capital ? Investment decisions ? Budgets and variances Chapter 3: Marketing ? Getting the measure of markets ? Understanding customers ? Segmenting markets ? The marketing mix ? Selling ? Negotiating ? Market research ? Marketing in the internet era Chapter 4: Organizational behaviour ? Strategy vs structure, people and systems ? Structures - the options ? Building and running a team ? The board of directors ? People ? Motivation ? Leadership ? Management ? Delegation: the essential management skill ? Systems ? Managing change ? Culture Chapter 5: Business history ? How business history is studied in business schools ? Babylon and beyond ( 4000 Bc- 1000 AD) ? Mediaeval merchants (1000-1700) ? The era of ventures (1700-1900) ? The age of financial panics (1900-to date) Chapter 6: Business law ? Corporate structures ? Employment law ? Employment legislation ? Intellectual property Chapter 7: Economics ? Schools of economic thought ? Micro vs macroeconomics ? Market structures ? Essential economics ? Business cycles ? Inflation ? Interest rates ? Economic policy and tools ? More concerns ? The broken window fallacy Chapter 8: Entrepreneurship ? Why entrepreneurship matters ? Who make good entrepreneur? ? Entrepreneurial categories ? Family business ? Business incubators: where entrepreneurs hang out Chapter 9: Ethics and social responsibility ? Teaching ethics and social responsibility in business schools ? Owners vs directors: the start of the ethical tug of war ? Understanding stakeholders ? Mapping out the stakeholders ? Assessing obligations ? Stakeholder strategies ? Implementing ethical and responsible strategies ? Does being ethical payoff? Chapter 10: Ope Printed Pages: 336. Buchnummer des Verkäufers 71574

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Inhaltsangabe: The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This third edition contains a wealth of additions and enhancements including a table that illustrates which of the world's top business schools have been researched and drawn on for content; a Business Concepts Index that allows readers to quickly find the business tool or technique relevant to the area of business they are interested in exploring; coverage of four key optional modules that every MBA student should take; insights on the top 10 business gurus that every MBA student must know about such as Peter Drucker, Stephen Covey, Ken Blanchard and Tom Peters. It also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests.

Book Description: The basics of an MBA at a fraction of the cost

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Bibliografische Details

Titel: The 30 Day MBA: Your Fast Track Guide to ...
Verlag: Viva Books/Kogan Page
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: New
Auflage: 3rd edition.

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