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Bestandsnummer des Verk�ufers 6545-9780131229112

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Bibliografische Details

Titel: Data and Text Mining: A Business Applications Approach: International Edition
Verlag: Pearson 00/y /01 M
Erscheinungsjahr: 2003
Sprache: Englisch
ISBN-10: 0131229117
ISBN-13: 9780131229112
Einband: Paperback
Zustand: Very Good

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For Data Mining courses and Marketing Research courses in the Business School, Computer Science department.

This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

Rese�a del editor

For Data Mining courses and Marketing Research courses in the Business School, Computer Science department. This conceptual introduction to data mining within the context of business and marketing research provides a uniquely balanced approach that is neither too technical nor too management oriented. Using worked examples and business case studies, the text answers these four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? An excellent primer for upper-level courses in Business, Computer Science and Statistics.

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